#Lyft #Jaguar – Lyft picks up $25m and a self-driving car deal from Jaguar Land Rover : With Uber making headlines for all the wrong reasons lately, arch rival Lyft has been focusing on cutting deals and raising cash, with Jaguar Land Rover latest to invest.
The automaker has pumped $25m into the ride-sharing service, courtesy of its InMotion mobility services business. However, the deal will also include Jaguar Land Rover supplying cars to Lyft drivers, which could mean a big upgrade on your next commute.
Exactly which vehicles that will mean is unclear at this stage, as is the mechanism by which drivers will access them. It’s likely to be through Lyft’s existing Express Drive program, which offers drivers for the service rental cars on a week-by-week basis.
Intended both to get those people without a suitable car behind the wheel and up and running, and those who have their own vehicle but don’t want to put ride-sharing mileage on it, the fees include both insurance and maintenance.
For Lyft, it’s an opportunity to add some more upscale options to its fleet. On the Jaguar side, that could include the XE entry-level sports sedan or the well-selling F-PACE crossover SUV.
Land Rover’s Range Rover models, meanwhile, would be just much at home doing airport runs for those wanting a Town Car alternative. They’d fit in well with the recently announced Lyft Lux and Lyft SUV options, indeed.
However it’s what’s coming down the line that the two companies are most excited about. Jaguar Land Rover will be using the deal to test out its upcoming autonomous vehicle technologies, in addition to its new mobility services.