Lyft picks up $25m and a self-driving car deal from Jaguar Land Rover

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Brought together under the InMotion umbrella, that portfolio already includes peer-to-peer car-sharing services, delivery services that can drop off packages to the trunk of an owner’s car.

And big data aggregation pulling together masses of information fed into the system by the suite of sensors already installed on modern vehicles.

“Personal mobility and smart transportation is evolving,” Sebastian Peck, InMotion Managing Director, said of the deal, “and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services.”

The two companies had already had a connection, with InMotion having previously invested in Lyft partner SPLT. Operating in Detroit, MI, SPLT offers non-emergency medical transportation when people can’t drive themselves.

It’s the latest in a general series of investments in ride-sharing and alternative transportation business, as automakers try to expand their reach solely from being car companies.

General Motors, for instance, has already invested half a billion dollars in Lyft, and the two firms have been testing self-driving Bolt EV electric cars.